Week of 19 October 2015 Public Relations Reads

Keeping current on the trends and news in public relations, marketing, and social media can be overwhelming. I know that goal to read my Feedly on a daily basis gets pushed down the list until it gets to be a month before I’ve opened it. Lucky for me, I am a member of the Public Relations Society of America. As a member benefit, they curate news and trends into a daily email. I have to say recently that I has kept me current on industry news.

Here are my week of 19 October 2015 Public Relations Reads

I instapapered quite a few good reads recently. Some of them are long reads, but I feel worth it. There has been a lot of news around social media. The competition among the platforms are intense. They along with brands are fighting for our attention. Brands still aren’t fully understanding how to use social media effectively. Below gives you the low-down.

How Has Technology Changed the Concept of Community? – The Atlantic

Facebook is working on its own real-time news notification app – Mashable

Snapchat Expects Sponsored Selfie Filters To Reach Up To 16 Million Views At Max Of $700,000 per day – Buzzfeed

What Celebrities Can Teach Companies About Social Media – WSJ.com

Inside NBC’s ‘Sunday Night Football’ social media touchdown – Digiday

Who’s Leading the Way for Marketers Among the Biggest Social Networks? – Adweek

What caught your eye in the news this week?

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