Restaurant Marketing Reads for September 2015
I had the opportunity to attend the North Carolina Restaurant and Lodging Expo 2015 as well as join those in the hospitality industry and hear Chef Robert Irvine share his insights.
I gathered quite a bit of good reading over the past couple of months and I’d like to share with you some of my top reads for restaurant marketing.
Suggested Reads
Offering a seasonal product is one way to increase sales. Think Starbucks pumpkin lattes or the Girl Scout Cookie Program:
With pumpkin lattes, one per season is enough for most people: study
Mobile is now. How are you fitting into your customers’ mobile lives? Large brands like Starbucks and Taco Bell are. Let’s learn from them:
Starbucks rolls out mobile ordering to all US locations
Taco Bell launches online ordering and payment
According to restaurant insiders, restaurants should be refreshed every three years. Refreshing and rebranding can be expensive especially the R&D:
Bankrolling R&D
Research is showing that consumers are paying attention to what they are eating. Restaurants need to be aware of this concern. The FDA recently published draft guidance for menu-labeling. While it is only for chains with 20 or more units, what does it say for non-chain or small restaurants? Opportunity, that’s what:
FDA publishes draft guidance for menu-labeling rules
That’s your restaurant marketing reads for September 2015…
Speaking at The Real Time Marketing Lab
I’m speaking at The Real Time Marketing Lab in Raleigh, NC on Friday, October 2, 2015. My topic is managing community outrage. Come out and learn how to manage community outrage when it is directed towards your restaurant or organization.
The Book
Social Media Crisis Communications: Preparing for, Preventing, and Surviving a Public Relations #Fail is now available in eBook format. Buy it now! (If you like the book, please leave a review; it is greatly appreciated)
TIME CRUNCH? Are you putting your crisis communications plan together and need help? Or are currently dealing with a crisis and need crisis communications assistance? Get help NOW. Contact Ann Marie at ann@mindthegappr.com or +1 302.563.0992 today.
