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Rant on Words
My website is managed on WordPress, which has many helpful plug-ins. One of my favorite plug-ins is WordPress SEO by Yoast. It helps you in getting your post found on the Internet by sharing with you a page analysis. That is great! However, I always cringe when I look at the page analysis and I see this regularly regarding my posts:
“The copy scores 49 in the Flesch Reading Ease test, which is considered difficult to read. Try to make shorter sentences, using less difficult words to improve readability.” 
My response is not to go back and redo my copy, but to think to myself that well done.  Why should I make shorter sentences and use less difficult words? I love words and I love using language to the fullest. English can be a beautiful language.
How about we raise our standards? How about we use language to the fullest? Those are good ideas. At least in my mind. So guess what Flesch Reading East test? You can… well fill in the blank with an appropriate phrase that involves kissing.
Of course, this is not the first time I have ranted regarding the use of language. I did it five years ago here. And honestly, it will not be the last!
Am I the only person who thinks this? Gosh I hope not…

Social Media Crisis Communications: Preparing for, Preventing, and Surviving a Public Relations #Fail,The Book

Social Media Crisis Communications: Preparing for, Preventing, and Surviving a Public Relations #Fail is now available in eBook format. Buy it now! (If you like the book, please  leave a review; it is greatly appreciated)
TIME CRUNCH? Are you putting your crisis communications plan together and need help? Or are currently dealing with a crisis and need crisis communications assistance? Get help NOW. Contact Ann Marie at ann@mindthegappr.com or +1 302.563.0992 today.

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