Meet my new friend, NoMo. As you can see he is a sock monkey, but he is a very special and powerful sock monkey. You see NoMo is a fighter against cancer. He is part of the Sock Monkeys Against Cancer movement.
I have lost family members to cancer. I’m sure you have, too. Cancer has touched all of us in one form of another. My friend, Jennifer Windrum, lost her mother to lung cancer. Her mother never smoked, but she still got lung cancer. Little known facts: lung cancer is the number 1 killer cancer and is the least funded. Together with her mother, Leslie Lehrman, they brought lung cancer to the forefront through bravely documenting Leslie’s heartbreaking battle with the disease.
Cancer is scary. And it can be lonely. That’s where the sock monkeys come into the picture. Jennifer and Leslie lived states a part and Jennifer couldn’t be with her mom during her treatments and scans so she sent two little sock monkeys to her mom. They made a world of difference.
Jennifer decided that everyone with cancer or who is impacted by cancer should have constant companion. That’s how Sock Monkeys Against Cancer came to be. Want to give comfort to those fighting cancer? Do it here.
Back to my friend, NoMo, I’ve decided that NoMo needs to travel and share what SMAC is! So NoMo will be traveling with me. I’ll be uploading his adventures to SMAC Nation.
NoMo went on his first adventure to the Washington Redskins training camp in Richmond, Virginia.
Until next week, support a cause important to you. Make the world a better place.
The Book
Social Media Crisis Communications: Preparing for, Preventing, and Surviving a Public Relations #Fail is now available in eBook format. Buy it now! (If you like the book, please leave a review; it is greatly appreciated)
TIME CRUNCH? Are you putting your crisis communications plan together and need help? Or are currently dealing with a crisis and need crisis communications assistance? Get help NOW. Contact Ann Marie at ann@mindthegappr.com or +1 302.563.0992 today.
