Don’t Follow the Social Media Shiny Objects
When I’m out networking and tell people what I do, the first thing small business owners say to me is that they need to be on social media. My response is always with a question, “why do you say that?” And nine out of ten times their response is “I don’t know.”
There is still a lot of confusion out there by small businesses (and let’s be honest some big ones too) around social media. And there is a lot of bad advice floating around on the Internet and given by “experts” regarding social media.
Not every business needs to be actively participating on social media. That said, they should be aware of what is happening on social media from the opportunity and threat standpoints.
So does your business need to be involved in social media?
There are different factors which go into deciding if social media as a communications channel is a good idea as with every business decision. A good consultant will be able to work with a business owner to find out if social media fits with business goals, resources, and organizational culture as well as give them solid alternatives. And be able to give them a manageable plan to execute. Not just following shiny objects, but give options that will actually work for the organization.
Basically, it comes down to if it is a smart business decision and is going to move the organization forward.
Need help figuring out if and how social media can benefit your organization? Mind the Gap Public Relations can assist you in your strategic communications. Contact us now.
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