An orange. A very simple looking fruit. Yet there are over 600 types of oranges all with different textures, tastes, and uses. Mind boggling diversity, but yet it is still just an orange. The orange is readily available, portable, easy to work with and provides nourishment. Simple yet it fulfills your needs.
It is now February and many New Year’s resolutions (or goals) have fallen by the wayside. And we’re not just talking about personal goals here either.
Keeping it simple should be a goal in 2012. Simple doesn’t mean unsophisticated. It means easily done or understood. Our ways of work have become so complex. It is almost like it is a badge of honor to have your eyes crossed and mind stressed.
Like oranges, there are many different ways to set a roadmap for your communications programs. Key is to find the orange that works for you and your business.
I find when people are developing marketing campaigns, they tend to make it complicated. It doesn’t have to be that way. Marketing goals don’t have to be overwhelming. I suggest you use the S.M.A.R.T. method:
S = Specific
M = Measurable
A = Attainable
R = Realistic
T = Timely
Goals should be straightforward and emphasize what you want to happen. They have to make sense and fit with your desired outcome. Not complex if you break it down using the S.M.A.R.T. method.
Remember, there’s nothing wrong with keeping it simple.
Ann Marie van den Hurk, APR, is an accredited public relations professional with over a decade experience bridging the gap between traditional public relations and emerging technologies. Need help reaching your business’s customers, call 302.563.992 to schedule an initial consultation, or contact Mind The Gap Public Relations.
