by amvandenhurk | May 28, 2012 | Marketing, Newspaper Column, Small Business, Website
If you own a business, you need to pay attention to this statistic: 97 percent of potential customers go online looking for local businesses and services. The results from a consumer tracking study by research firms BIA/Kelsey and ConStat make for a frightening... by amvandenhurk | Mar 21, 2011 | Marketing, Mobile, Newspaper Column, Public Relations, Small Business, Website
2011 is predicted to be the year of the mobile Web. One in four U.S. cell subscribers uses smartphones, according to researcher comScore. But if last year’s sales trends continue, more than half will be using smartphones and mobile Web browsers by... by amvandenhurk | Dec 17, 2010 | Marketing, Public Relations, Small Business, Social Media, Website
That age-old adage comes to mind in regards to the very recent failures of Tumblr, which recently went down for over two days and Facebook today (12/16) for an hour or so. The “fail-whale” pops up regularly on Twitter. All this caused a panic with many... by amvandenhurk | Nov 12, 2010 | Marketing, Newspaper Column, Nonprofit, Public Relations, Social Media, Website
They exist solely to serve the public good by providing a service, but without products to sell and a blistering recession, non-profits have been hit hard. For those large enough to have public relations staffs, workers might have been cut and budgets slashed. For... by amvandenhurk | Oct 25, 2010 | Crisis Communications, Newspaper Column, Social Media
Social networks are giving people the ability to share large volumes of writings, photos, and videos. It is all content, but also considered someone’s intellectual property. Business owners need to have an understanding of intellectual property in order not to...