Value of E-Newsletters

  Many question the value of e-newsletters. E-newsletters are only as effective as the value you give your audiences so they open, read, move on the call to action, and share. No good just having one just to have one. You are wasting your audience’s time as...

Monday Ann Sense Free Flow of Information

  Free flow of information. As a professional communicator I believe in it. We need to have this free flow of information to have an informed and free society. Part of that is protections for journalists (both online and off) and a neutral Internet. I want to...

Monday Ann-Sense: Vocus Demand Success 2014 Conference

  Professional development is so important. Regardless of how many years of experience, it is key to keep your skills sharp. I’ve been practicing public relations for over 15 years and I make a point to refresh my skills regularly. I’ve been given the...

Avoid Over Using ClickBait

Chances are you’ve seen headlines like this come across our Facebook wall: “This Kid Just Died. What He Left Behind Is Wondtacular.” “See What We Have As An Absolutely Ridiculous Standard of Beauty In Just 37 Seconds” “Nine out of...