by amvandenhurk | Mar 12, 2012 | Crisis Communications, Newspaper Column, Nonprofit, Small Business
The weather radio beeps loudly, demanding your attention. Tornado sirens blare. TV meteorologists advise you to seek shelter. You rush to safety and hope for the best. It was a common scene across the Bluegrass State a week and a half ago. For small businesses,... by amvandenhurk | Jan 30, 2012 | Branding, Marketing, Newspaper Column, Small Business, Social Media
Pin it. Repin it. What’s old has become new again, as the popular pinboards of yesteryear have evolved into an emerging social network called Pinterest. The site is gaining fans who are addicted to the visually engaging and fun platform that can also be used by... by amvandenhurk | Jan 13, 2012 | Branding, Marketing, Public Relations
I appreciate my peers who make me think. Even after that fact. Often days later. Geoff Livingston posted on his Facebook wall a question as to which campaign did folks like more Coke’s Arctic Home or Pepsi Refresh. I gave a flippant answer, but this morning as... by amvandenhurk | Nov 28, 2011 | Newspaper Column, Small Business
Social media is here to stay. So now what? The social media landscape is in constant change, and customers are embracing it as a normal part of their lives. Nearly 80 percent of Americans use a social network or blog and almost 40 percent of them access their social... by amvandenhurk | Nov 14, 2011 | Branding, Internet Privacy, Public Relations, Small Business
Oprah. Martha Stewart. Lady Gaga. When you hear those names, what comes to mind? Power. Wealth. Outrageousness. All are brand names like GE, Coke, and Nike, but they are brands build on a person not a product. What is a personal brand? The term was first coined in the...