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Does Your Business Need an App?

by amvandenhurk | Nov 26, 2012 | Marketing, Mobile, Newspaper Column, Small Business

Does your business need an app? With sales soaring of smartphones and tablet computers, businesses are looking for ways to deepen their connections with customers and also attract new ones using mobile devices. An app is one way to do that. Research by venture capital...

Using Social Media to Listen and Talk with Customers

by amvandenhurk | Oct 29, 2012 | Marketing, Newspaper Column, Public Relations, Small Business, Social Media

  Wouldn’t it be nice to know what your customers are talking about right now? Wouldn’t you like to know their immediate needs or what’s frustrating them? I’m pretty sure I know the answer to those questions, and it’s a “yes” to...

Experts Write, Suggest Insightful Reads

by amvandenhurk | Jun 25, 2012 | Newspaper Column, Public Relations, Small Business, Social Media

  Social media themes popular among picks. Since the pace of summer seems to be slower and more relaxed, it’s a good time to catch up and get some reading done while sitting on the porch in the evenings or at the pool while the kids splash away. In writing...

Your business is invisible to potential customers without a Website

by amvandenhurk | May 28, 2012 | Marketing, Newspaper Column, Small Business, Website

  If you own a business, you need to pay attention to this statistic: 97 percent of potential customers go online looking for local businesses and services. The results from a consumer tracking study by research firms BIA/Kelsey and ConStat make for a frightening...

Celebrity endorsements are not a sure bet for small businesses

by amvandenhurk | Apr 30, 2012 | Marketing, Newspaper Column, Public Relations

Should your small business use a celebrity in your marketing campaigns? And is it really worth it? Those are really tough questions but need to be asked before incorporating a celebrity as a spokesperson for your brand. Thanks to social media, today’s consumer is...
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