by amvandenhurk | Nov 26, 2012
Does your business need an app? With sales soaring of smartphones and tablet computers, businesses are looking for ways to deepen their connections with customers and also attract new ones using mobile devices. An app is one way to do that. Research by venture capital... by amvandenhurk | Oct 29, 2012
Wouldn’t it be nice to know what your customers are talking about right now? Wouldn’t you like to know their immediate needs or what’s frustrating them? I’m pretty sure I know the answer to those questions, and it’s a “yes” to... by amvandenhurk | Jun 25, 2012
Social media themes popular among picks. Since the pace of summer seems to be slower and more relaxed, it’s a good time to catch up and get some reading done while sitting on the porch in the evenings or at the pool while the kids splash away. In writing... by amvandenhurk | May 28, 2012
If you own a business, you need to pay attention to this statistic: 97 percent of potential customers go online looking for local businesses and services. The results from a consumer tracking study by research firms BIA/Kelsey and ConStat make for a frightening... by amvandenhurk | Apr 30, 2012
Should your small business use a celebrity in your marketing campaigns? And is it really worth it? Those are really tough questions but need to be asked before incorporating a celebrity as a spokesperson for your brand. Thanks to social media, today’s consumer is...