by amvandenhurk | Sep 4, 2013 | Crisis Communications, Public Relations, Social Media
The Realtime Marketing Lab is not your typical social media conference. No talking heads with PowerPoints. No social media “super stars.” Not the same old same old stuff packaged the same old way. If you attend conferences, you know what I’m talking... by amvandenhurk | Jul 8, 2013 | Monday Morning Ann-Sense, Public Relations
Decided last night to change the name from “Monday Morning Ann-Sense” to “Monday Ann-Sense.” It just seems like a better title for my Monday posts. Ideas come out of holidays like that. In fact, that’s how “Monday Morning... by amvandenhurk | Jun 27, 2013 | Newspaper Column, Public Relations
Summer holidays are fast approaching. Looking for something to read while sitting by the pool or lake? It is time for my annual recommended summer reading list. There are a lot of good titles in the public relations, social media, and marketing sections in print... by amvandenhurk | May 28, 2012 | Marketing, Newspaper Column, Small Business, Website
If you own a business, you need to pay attention to this statistic: 97 percent of potential customers go online looking for local businesses and services. The results from a consumer tracking study by research firms BIA/Kelsey and ConStat make for a frightening... by amvandenhurk | Apr 30, 2012 | Marketing, Newspaper Column, Public Relations
Should your small business use a celebrity in your marketing campaigns? And is it really worth it? Those are really tough questions but need to be asked before incorporating a celebrity as a spokesperson for your brand. Thanks to social media, today’s consumer is...