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Monday Ann-Sense: How Marketers Stole Christmas

by amvandenhurk | Nov 24, 2013 | Monday Morning Ann-Sense, Public Relations

I’m doing some real Ann-Sense today… And I rarely rant about too many things in public and on this blog, but I’m compelled to do so today. I love holidays. I especially love the holidays, that come in the last quarter of the year. You know those...

Monday Ann-Sense: Content & Typhoon Haiyan

by amvandenhurk | Nov 10, 2013 | Marketing, Monday Morning Ann-Sense, Public Relations, Small Business

There is much to do about content marketing. It is the current “It” phrase in marketing.  But what does it all mean? Content marketing can be defined as “any marketing format that involves the creation and sharing of media and publishing content in...

Building A Loyal Community Through Word of Mouth

by amvandenhurk | Oct 30, 2013 | Newspaper Column, Small Business, Social Media

  People are becoming more and more jaded to messages they see in the media. According to a report by Nielsen, 92 percent of people trust recommendations from friends and family more that all other forms of marketing. Word of mouth is key to success and has great...

Monday Ann-Sense: Realtime Marketing Lab & Humans of New York

by amvandenhurk | Oct 13, 2013 | Monday Morning Ann-Sense, Public Relations

This Monday Ann-Sense is coming from New York City at the start of NYC Internet Week. So glad to be up here and joining my peers in discussions and learning. I’m finally going to meet some people in real life after knowing them online for close to three years....

Influence Marketing – Book Review

by amvandenhurk | Sep 18, 2013 | Book Review, Marketing, Social Media

There is a huge buzz around influence marketing right now. There is a lot noise about it, however there isn’t not a lot of solid information. That’s where two seasoned marketers, Danny Brown and Sam Fiorella, enter. In their book, Influence Marketing: How...
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