by amvandenhurk | May 3, 2016
Value proposition can help your business. The very concept of business itself is simple and straightforward: You provide a consumer with value of some kind and then they provide the business, in return, with compensation. A business cannot realistically expect to be... by amvandenhurk | Nov 24, 2013
I’m doing some real Ann-Sense today… And I rarely rant about too many things in public and on this blog, but I’m compelled to do so today. I love holidays. I especially love the holidays, that come in the last quarter of the year. You know those... by amvandenhurk | Nov 10, 2013
There is much to do about content marketing. It is the current “It” phrase in marketing. But what does it all mean? Content marketing can be defined as “any marketing format that involves the creation and sharing of media and publishing content in... by amvandenhurk | Oct 30, 2013
People are becoming more and more jaded to messages they see in the media. According to a report by Nielsen, 92 percent of people trust recommendations from friends and family more that all other forms of marketing. Word of mouth is key to success and has great... by amvandenhurk | Oct 13, 2013
This Monday Ann-Sense is coming from New York City at the start of NYC Internet Week. So glad to be up here and joining my peers in discussions and learning. I’m finally going to meet some people in real life after knowing them online for close to three years....