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2016 is all about the Customers

by amvandenhurk | Jan 7, 2016 | Customer Service, Newspaper Column, Restaurant Public Relations

In the new year, small businesses should focus on customers. As 2015 came to a close, small businesses look to 2016 as a new year for growth and opportunity. Budgets and plans are in the process of being finalized. Communicating and connecting with customers are...

Monday Ann-Sense Good Customer Service

by amvandenhurk | Apr 13, 2015 | Marketing, Monday Morning Ann-Sense, Public Relations

Good customer service will keep customers. The sentiment in that sentence sounds like a no-brainer, but many businesses do not seem to understand that. If you do not take care of your customers, they may not come back or recommend your business especially if your...
Porter Airlines: Communicating During a Crisis Case Study

Porter Airlines: Communicating During a Crisis Case Study

by amvandenhurk | Jan 6, 2014 | Crisis Communications

Winter weather recently has been creating havoc. Just before the Christmas holidays, an ice storm crippled the southeastern region of Canada causing power outages and massive transportation delays. Many flights were cancelled and redirected from airports in the...

Monday Ann-Sense: PRSA & McClatchy-Tribune Edition

by amvandenhurk | Oct 27, 2013 | Monday Morning Ann-Sense, Public Relations

Lots of exciting news to share this week before I jump into sharing some great reads. I was on the road a lot the past week to Delaware and Washington, DC. There is something to be said to have face-to-face time regularly — it is important since we live in a...

Being Present in Customer Service – American Airlines

by amvandenhurk | Oct 15, 2013 | Marketing, Social Media

Being present in customer service. That’s so important. We often talk about organizations doing it wrong, but I’d like to talk about my positive recent experiences with American Airlines. I recently went up to New York City for the Realtime Marketing Lab...
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