by amvandenhurk | Dec 29, 2025
Communicating When Facts Are Still Moving Why disciplined command communication matters before certainty exists Crises do not arrive with stable facts.They arrive with fragments, contradictions, and pressure to speak before verification is complete. In these early... 
by amvandenhurk | Dec 23, 2025
By Ann Marie van den Hurk, Mind The Gap Advisory Why the First 20 Minutes of a Crisis Decide Everything In a crisis, time does not behave normally. The first 20 minutes are where uncertainty is highest, pressure is most intense, and the cost of a bad decision is... 
by amvandenhurk | Dec 14, 2025
The Real Cost of Delay: Why Leadership Hesitation Escalates Crises By Ann Marie van den Hurk, Mind The Gap Advisory Most crises don’t escalate because of the incident. They escalate because leadership hesitates. In the first 20 minutes of a crisis, every minute has... 
by amvandenhurk | Dec 13, 2025
Preparedness Is Not Optional: Communicating Clearly During High-Impact Crises By Ann Marie van den Hurk, Mind The Gap Advisory This is an update to article was originally published regarding the Boston Marathon Bombing in April 2017 to address the importance of... 
by amvandenhurk | Dec 15, 2021
Your phone is buzzing with weather alerts. The TV meteorologist advises you to seek shelter ASAP. When you step out of your safe place, there are three outcomes. First, you have been spared, and your employees are safe. The next option is you are fine, but your...