by amvandenhurk | Dec 15, 2021 | Crisis Communications
Your phone is buzzing with weather alerts. The TV meteorologist advises you to seek shelter ASAP. When you step out of your safe place, there are three outcomes. First, you have been spared, and your employees are safe. The next option is you are fine, but your... by amvandenhurk | Jul 6, 2014 | Crisis Communications
Typically I don’t like to play Monday Morning Quarterback; however, I’ve got to call American Apparel out on their Fourth of July post and then their apology. I’m calling it all rubbish. Plain and simple. American Apparel does not have a stellar... by amvandenhurk | Jun 29, 2014 | Social Media
Brands are joining the over 700 million people watching and then commenting on social media regarding the FIFA World Cup in Brazil. In the first fifteen days of the World Cup, 300 million Tweets using the #WorldCup hashtag were sent. It is looks like it is on... by amvandenhurk | May 6, 2014 | Crisis Communications, Public Relations, Social Media
Are you prepared for when an inappropriate tweet is sent out using your organization’s Twitter handle? How about when activists hijack your organization’s Facebook Page? Or when
a damning YouTube video about your company goes viral? Social media crisis... by amvandenhurk | Mar 16, 2014 | Crisis Communications
I’m not one to toot my own horn, but I was so pleased to be contacted by the Rocky Mount Telegram to be featured in their Business Monday section as an unique business in eastern North Carolina. I like to think what Mind The Gap Public Relations does for clients...