Changing Media Landscape due to Social Media

Social media has caused a fundamental shift in how we communicate with each other. And it has caused a fundamental shift in how news is reported and broken. Newsgathering has been forever altered it. It is no longer solely top down or broadcasting out; rather,...

Building A Loyal Community Through Word of Mouth

  People are becoming more and more jaded to messages they see in the media. According to a report by Nielsen, 92 percent of people trust recommendations from friends and family more that all other forms of marketing. Word of mouth is key to success and has great...

Civility in the Digital Age – A Book Review

Uncivil behavior is commonplace in the digital age. You don’t have to look every far to see unsocial behavior. Our streams on social media platforms are filled with it. Especially around certain events such as elections. It can be unsettling and disheartening....