by amvandenhurk | May 4, 2014
So pleased to be able to share with everyone some news I’m proud about. My book, Social Media Crisis Communications: Preparing for, Preventing, and Surviving a Public Relations #Fail, received an award in the Delaware Press Association’s... by amvandenhurk | Jan 12, 2014
Prepared for a social media crisis in the New Year? Already in the past month we’ve seen Porter Airlines experience customer service meltdowns, massive customer data hacks for Target, and how one tweet ended a career in the case of Justine Sacco. These crises... by amvandenhurk | Nov 10, 2013
There is much to do about content marketing. It is the current “It” phrase in marketing. But what does it all mean? Content marketing can be defined as “any marketing format that involves the creation and sharing of media and publishing content in... by amvandenhurk | Nov 6, 2013
Social media has caused a fundamental shift in how we communicate with each other. And it has caused a fundamental shift in how news is reported and broken. Newsgathering has been forever altered it. It is no longer solely top down or broadcasting out; rather,... by amvandenhurk | Sep 1, 2013
August has been a whirl-wind of activity at Mind the Gap Public Relations. I figured it out I had six flights, drove over 1000 miles, and I traveled every week in the month of August. All good stuff. Last week due to traveling, Monday Ann-Sense wasn’t possible....