The First Guide to Managing Crises in the Social Media Age
A pioneering playbook that shaped modern digital crisis response
When every crisis can go viral within minutes, silence or delay is no longer an option.
Social Media Crisis Communications: Preparing for, Preventing, and Surviving a Public Relations #Fail by Ann Marie van den Hurk is the pioneering playbook that first equipped organizations to navigate crises amplified by social media.
Written in clear, practical language, this book provides a repeatable crisis blueprint that’s fast, flexible, and realistic. Packed with case studies and actionable tools, it shows you not just what to do — but what not to do when your reputation is under fire online.
“A solid 101 for any business that needs to deal with their own crisis – whether it be created on social media, or the flamed fanned by social media – this book shares example and case studies of companies that have had their own social media crisis, and how they dealt with it.”
“In clear, concise language, this book provides all the information you need to develop a crisis communications plan in the age of social media.”
What You’ll Learn
Inside, you’ll discover how to:
- Understand the radically new dynamics of digital-era crises.
- Anticipate risks and get ahead of emerging issues.
- Establish crisis response roles, teams, and notification processes.
- Integrate social media best practices throughout your crisis response.
- Regain control of your brand identity across digital platforms.
Why It Matters Today
While the book was the first of its kind, its lessons are more urgent than ever. What began as social media crisis management now underpins how organizations must respond to today’s AI-driven misinformation, cyber breaches, and reputational attacks.
This book laid the groundwork for the development of the CrisisOS5™ Framework, bringing decades of communications expertise into the AI era.
Get Your Copy
Social Media Crisis Communications: Preparing for, Preventing, and Surviving a Public Relations #Fail is available in all eBook formats:
- Amazon for the Kindle
- Barnes and Noble for the Nook
- Que for all other eBook formats
➡️ With a couple of clicks, you can start reading today.