Partner Overview
Partner and Referral Capabilities

Your clients face AI-era crises. Ann Marie builds the decision authority infrastructure that determines how well they respond.

Mind The Gap Advisory partners with law firms, management consultancies, insurance carriers, and risk advisors who need a trusted specialist to strengthen executive decision readiness -- and protect the outcomes that matter most to their clients.

Partners include Law Firms and General Counsel Risk and Insurance Advisors Management Consultancies Governance and Compliance Advisors
The Positioning
What Ann Marie does -- and what she doesn't.

Clarity here matters. Ann Marie occupies a specific, high-value lane. Understanding the distinction helps you identify the right referral moments.

What Ann Marie Does

Works with executive teams at two critical moments -- when governance is quietly losing ground to operational pressure, and when an AI or cyber crisis demands immediate, defensible leadership action. Buyers are CEOs, CISOs, General Counsel, Chief Risk Officers, and boards. The work sits at the intersection of governance, crisis leadership, and AI-era risk.

What This Is Not

This is not crisis communications, PR, or media training. It is not IT security or cybersecurity engineering. It is not generic leadership coaching. Ann Marie's work is specifically structural -- building the decision authority architecture that determines who decides what, and when, before the event occurs.

Referral Fit
When your client needs Ann Marie.

The strongest referral moments are when executive decision authority -- or governance drift -- is the unspoken gap in your client engagement.

Law Firms and General Counsel
Your client is managing an AI incident, synthetic media event, or cyber claim. Legal strategy is covered -- but leadership decision authority and executive activation are not. Or your client's CEO is feeling governance pressure they cannot clearly name.
Best entry: Governance Gap Map ($2,500) or Tabletop Simulation ($5,000)
Insurance and Risk Carriers
Your policyholder needs pre-incident readiness work or post-incident decision authority review. Ann Marie's engagements directly address the leadership gaps that drive claim severity and regulatory exposure.
Best entry: Tabletop Simulation ($5,000) or Governance & Decision Authority Engagement (from $10,000)
Management Consultancies
Your engagement covers transformation, governance, or risk strategy -- and the client's executive crisis readiness or governance drift is an adjacent gap that falls outside your scope but inside your accountability.
Best entry: Governance Gap Map ($2,500) or Governance & Decision Authority Engagement (from $10,000)
Governance and Compliance Advisors
Board-level readiness, tabletop requirements, or decision authority documentation is needed. Ann Marie delivers work that satisfies regulatory expectations while building genuine leadership capacity.
Best entry: Tabletop Simulation ($5,000) or Governance & Decision Authority Engagement (from $10,000)
The Engagements
Three engagements. One question: who owns the decision?

Every engagement is designed around a single question: does your client's leadership team know who decides what, and when? Each offer is complete on its own and points naturally toward the next.

Governance Entry Point
Governance Gap Map

A structured 90-minute session that surfaces exactly where governance has diverged from operational reality and where decision authority has become assumed rather than defined. Written Governance Gap Finding delivered within 48 hours. The starting point for CEOs who feel governance losing ground to operational pressure but cannot clearly see where it opened. Complimentary 20-minute discovery call. No procurement cycle required.

$2,500
Working session · Finding in 48 hours
Crisis Readiness Entry Point
CrisisOS5™ Tabletop Simulation

A fully dynamic simulation -- the scenario evolves based on how the team actually responds. Every decision triggers a new development, a new pressure point, a new stakeholder demand. The exercise adapts in real time, exposing exactly how decision authority performs when the situation is genuinely uncertain. The team discovers its own gaps during the session. 90-120 minutes, virtual or on-site, up to 12 participants. Professional after-action summary delivered afterward.

$5,000
Per session · Up to 12 participants
Deeper Engagement
Governance & Decision Authority Engagement

For organizations ready to address governance gaps systematically. Covers both governance drift and crisis decision authority. Whether the organization needs to close the gap between documented governance and operational reality, build decision authority structures for specific risk scenarios, or embed governance discipline across leadership -- the engagement is scoped to the specific situation and findings. Scope and structure defined in a planning conversation after initial findings. All engagements founder-led.

Starting at
$10,000
Scoped to organization · Founder-led
The Framework
CrisisOS5™ -- the operating architecture behind every engagement.

Every client engagement is grounded in the CrisisOS5™ Framework -- a five-pillar decision architecture developed specifically for AI-era crisis events. It provides the structured methodology that makes Ann Marie's work consistent, scalable, and defensible.

CrisisOS5™ Framework
Five Pillars of Executive Decision Authority
Risk Intelligence
Rapid Response
Crisis Communication
Simulation Readiness
Leadership Resilience
About Ann Marie
Ann Marie van den Hurk, MSc., APR

Ann Marie van den Hurk brings deep expertise at the intersection of governance, AI-era risk, and executive decision authority. She is the creator of CrisisOS5™, a structured decision architecture built specifically for the moments when leadership clarity is non-negotiable.

  • Creator of CrisisOS5™ -- a structured decision architecture built specifically for AI-era executive crisis events
  • 25+ years guiding boards and C-suites through high-stakes digital, cyber, and reputational events
  • Former Corporate Leader: Schneider Electric, Cybersecurity and Product Security
  • Global speaker at ICMC, PRSA, Cyber Breakfast Club DC, and international executive forums
  • Author, Social Media Crisis Communications (Que Publishing, 2013) -- the foundation of the CrisisOS5™ Framework
  • Featured in major media and industry publications
Credentials
APR MSc Justice and Homeland Security Security+
Sectors
Critical Infrastructure Financial Services Healthcare Legal and Professional Services
Ideal Client Profile
  • CEO feeling governance losing ground to operational pressure
  • Regulated or high-visibility organization
  • CISO, GC, CRO, or board driving the engagement
  • Facing AI-era threat exposure
  • Leadership decision authority is the gap
  • Outcomes must be defensible
Working Together
How referrals and partnerships work.

Referrals are simple. If you identify a client gap that matches Ann Marie's capability areas, make a warm introduction. Ann Marie handles the qualification conversation, scoping, and engagement -- your relationship with the client stays intact.

Subcontract engagements are available for consultancies and advisory firms that want to deliver Ann Marie's frameworks under their own brand. Terms are discussed directly.

Speaking and training engagements are available for partner firm events, client education series, and executive roundtables. Topics include AI-era crisis decision authority, governance drift, synthetic media risk, and CrisisOS5™ tabletop facilitation.

Let's Talk
Ready to discuss a referral or partnership?

Ann Marie works with a select number of partner firms. If your clients face AI-era crisis exposure, governance drift, or leadership decision authority gaps, let's have a conversation.

Schedule a Partner Conversation Explore the Framework
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