Cyber Crisis Communications is Essential

A crisis will happen to an organization at some point. Today, it can be a cyberattack, active shooter, layoffs, defective product, or natural disaster. Or fill in the blank with what keeps you awake at night. If you can think it, then it is possible.

Now add in social media and the likelihood goes up. Social media can be risky for organizations. And organizations need to be prepared for potential social media meltdowns. 

While you can’t control a crisis, you can manage it. Communicating during an incident, such as a cyberattack, is essential. In this technology-driven environment, cyber risk is ever-present threat to business operations. 

Let us help you navigate. Mind The Gap enables you to assess your existing crisis communications plan or build a custom crisis communications plan from the ground up and provide you with on-going support. We also offer online reputation management services, including repair.

To read more about crisis communications

 

A crisis is a part of doing business.

 

Being prepared to communicate during a crisis is part of business, too.

For most organizations, it is not a question of whether a crisis will happen, but when it will happen. A disaster can strike any small business, nonprofit, corporate giant, or governmental agency.

Bad things happen to organizations, and how an organization communicates during a crisis can enhance its reputation and often save it. The response usually has more impact on the organization’s reputation than the event that caused the crisis.

In this technology-driven environment, cyber risk is ever-present. With every day the cyber threat is increasing. Organizations must be secure, vigilant, and resilient cyber attacks minimize risk and optimize new opportunities.

Many businesses do not have crisis communications plans, thinking they will rarely need it. That could spell disaster for business continuity. 

 

Our Capabilities

 

Crisis Communications Plan Audit

Reviewed in detail and specific recommendations made to your current crisis communications plan.

Crisis Communications Plan Build
A custom build for your organization. It will include meetings with staff, SWOT analysis, and the development of:
– The crisis response team
– Monitoring program creation
– Anticipated scenarios
– Holding statements

Training of staff on the crisis communications plan (media training is part of it for the spokespersons) included.

Crisis Communications Staff Training
Training your staff on an existing crisis communications plan includes media training for your spokespersons and a drill situation.

Crisis Communications Management
When outside assistance in managing the crisis is needed.

For more information, contact us.

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