by amvandenhurk | Nov 28, 2016 | Newspaper Column, Social Media
Targeted Social Media Advertising We have entered the attention economy where human attention is a scarce commodity. American consumers will ingest over 1.7 trillion hours with an average of approximately 15.5 hours per person per day of traditional and digital... by amvandenhurk | May 31, 2016 | Customer Service, Newspaper Column, Public Relations, Social Media
Understanding Business Social Media Engagement Performing Social Media Engagement Well and with Purpose can Grow Your Business. In a recent Forbes article about social media engagement for business, it was noted that brands are using social media more than... by amvandenhurk | Oct 7, 2015 | Reputation Management, Small Business, Social Media
Verify Your Business As small business, your digital properties are key to your success. It is important to verify your business on Google Places and now Facebook. You want your customers to when they search for you on Google or Facebook that the page they are going... by amvandenhurk | Sep 30, 2015 | Newspaper Column, Small Business, Social Media
Podcasting for Business Podcasts have transformed hours of otherwise tedious commutes for millions of people. Podcasts can be informative, motivational, and entertaining. According to Edison Research, one-third of all Americans 12 years of age or older say that they... by amvandenhurk | Aug 24, 2015 | Restaurant Public Relations, Social Media
Instagram Food Porn Violates Copyright Law German court recently ruled Instagram food porn violates copyright law. Essentially German copyright laws protect “elaborately arranged food.” While this has implications legally in Germany, it may have a ripple... by amvandenhurk | Aug 10, 2015 | Monday Morning Ann-Sense, Social Media
Shiny New Object Syndrome Shiny New Object Syndrome. I don’t know if it really is a disorder, but in many ways it should when it comes to social media tools and platforms. Recently I was participating in a Twitter chat called #SmallBizChat where the topic was...