by amvandenhurk | Oct 31, 2016 | Newspaper Column, Social Media Crisis Communications
Social Media Disaster Response is Key Chaos. That is what a disaster brings. While you cannot prevent a disaster, especially a natural disaster, you can prepare to communicate effectively during one. The reason? People need information to make choices about their... 
by amvandenhurk | Jun 20, 2014 | Social Media Crisis Communications
Brandjacked on social media. That’s a lot easier to brandjack on social media than anywhere else for activists. All it takes is a Twitter account, Facebook Page, a hashtag, and a desire to inflict damage to a targeted organization. Social media is a... 
by amvandenhurk | Mar 31, 2014 | Social Media Crisis Communications
Self Magazine learned a hard lesson recently on how to alienate and anger two vocal communities when they chose to include a young woman who is fighting brain cancer running a road race wearing a tutu in their section called BS Meter, which is billed as “Your... 
by amvandenhurk | Jan 6, 2014 | Crisis Communications, Reputation, Social Media Crisis Communications
Winter weather recently has been creating havoc. Just before the Christmas holidays, an ice storm crippled the southeastern region of Canada causing power outages and massive transportation delays. Many flights were cancelled and redirected from airports in the... 
by amvandenhurk | May 15, 2013 | Crisis Communications, Reputation, Social Media Crisis Communications
Honestly, I’m at a loss for words regarding the epic social media meltdown of Amy’s Baking Company Bakery Boutique & Bistro. I’m still processing the whole situation and attempting not to have a knee-jerk reaction since I feel like I don’t have... by amvandenhurk | Feb 7, 2013 | Crisis Communications, Social Media Crisis Communications
Social Media Crisis Communications: Preparing for, Preventing, and Surviving a Public Relations #FAIL, is with my editors at Que. It is in the finally editing stages. It has been a journey and I’ve learned a lot during the process. It has clarified my...