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Mobile video age means you, and your business, are on camera

by amvandenhurk | Mar 16, 2016 | Newspaper Column, Reputation, Reputation Management

Mobile video age means you, and your business, are on camera These days you can’t look at your Facebook feeds and anything on YouTube without seeing videos of people behaving poorly. A lot of bad behavior is caught on someone’s smartphone then editorialized while...

Standing Your Ground as a Brand

by amvandenhurk | Oct 22, 2015 | Public Relations, Reputation, Reputation Management

Standing Your Ground as a Brand Standing your ground as a brand can be difficult when it comes to inclusiveness and diversity. I talked a little about this topic here when Honey Maid dealt with a backlash, as did other American legacy brands Cheerios and Chevrolet,...

Verify Your Business

by amvandenhurk | Oct 7, 2015 | Reputation Management, Small Business, Social Media

Verify Your Business As small business, your digital properties are key to your success. It is important to verify your business on Google Places and now Facebook. You want your customers to when they search for you on Google or Facebook that the page they are going...

Threat of Twitter Parody Accounts

by amvandenhurk | Jul 22, 2015 | Reputation Management, Social Media, Social Media Crisis Communications

  Threat of Twitter Parody Accounts We need to be aware of Twitter parody accounts of politicians and other celebrities during this cycle of presidential elections. Elections often bring out the best and worst in people. The digital space is no different. And...

Monday Ann-Sense Online Review Sites Services

by amvandenhurk | Jun 1, 2015 | Crisis Communications, Public Relations, Reputation Management, Restaurant Public Relations, Small Business, Social Media

  New Services Offered: Online Review Sites Services I’d like to share that we have added specialized monitoring for specific industries to Mind The Gap Public Relations’ already robust online reputation management services. We can be your eyes and...

Monday Ann-Sense Is hiring a female referee into the NFL part of reputation management?

by amvandenhurk | May 4, 2015 | Crisis Communications, Reputation, Reputation Management

Recently the NFL hired their first female referee to officiate during the up-coming season. Many are saying they did so as part of reputation management. The NFL has not had a great couple of years with multiple domestic violence issues and how they handled the crisis...
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