by amvandenhurk | May 4, 2015 | Crisis Communications, Reputation, Reputation Management
Recently the NFL hired their first female referee to officiate during the up-coming season. Many are saying they did so as part of reputation management. The NFL has not had a great couple of years with multiple domestic violence issues and how they handled the crisis... 
by amvandenhurk | Apr 16, 2015 | Reputation
So what’s the big deal about domain extensions? Reputation management takes many forms. It isn’t just monitoring your brand online or in the media. One way is through domain extensions. What is a domain extension? A domain extension is the suffix at the end of a web... by amvandenhurk | Sep 4, 2014 | Crisis Communications, Reputation
Recently Facebook feeds have been flooded with viral videos from a fellow named James Ellis. The videos he was sharing weren’t his work; however, he was passing it off as his own. What he was doing to amass a huge following on Facebook wasn’t related to... by amvandenhurk | Aug 29, 2014 | Branding, Public Relations, Reputation
The ALS Association has recently filed for two trademarks with the United State Patient and Trademark Office in regards to this summer’s viral hit, the Ice Bucket Challenge. The true origin of the ice bucket challenge is up to debate and has been most likely... 
by amvandenhurk | Aug 25, 2014 | Crisis Communications, Newspaper Column, Reputation
A finger is found in a bowl of chili. A little girl is asked to leave a restaurant because of the way she looks. And a racially offensive photo is posted on restaurant’s door. We’ve all heard these stories. They have been covered in the media and spread via social...