by amvandenhurk | Feb 3, 2022 | Reputation
Do you know the importance of an online monitoring program in maintaining an organization’s reputation? A business risks losing 22 percent of business when potential customers find one negative article on the first page of their search results. Three negative ones on... 
by amvandenhurk | Feb 1, 2017 | Reputation
How to prevent fake news from damaging your business reputation It is easy to brush off all the recent talk of fake news as a folly. However, 2016 proved it could have real-world consequences. Fake news has the potential to hurt reputations of individuals,... by amvandenhurk | Mar 16, 2016 | Newspaper Column, Reputation, Reputation Management
Mobile video age means you, and your business, are on camera These days you can’t look at your Facebook feeds and anything on YouTube without seeing videos of people behaving poorly. A lot of bad behavior is caught on someone’s smartphone then editorialized while... by amvandenhurk | Oct 22, 2015 | Public Relations, Reputation, Reputation Management
Standing Your Ground as a Brand Standing your ground as a brand can be difficult when it comes to inclusiveness and diversity. I talked a little about this topic here when Honey Maid dealt with a backlash, as did other American legacy brands Cheerios and Chevrolet,... by amvandenhurk | Aug 5, 2015 | Crisis Communications, Reputation, Social Media
How One Action Can Destroy More than a Personal Reputation Big game hunting is back in the awareness of the global public with the recent killing of Cecil the Lion by an American dentist, Walter Palmer and the rumors that Jimmy John Liautaud, the owner of Jimmy John’s... 
by amvandenhurk | Jul 16, 2015 | Reputation
Let’s face it. Your business can’t always be loved by every customer. In responding to negative TripAdvisor reviews, there needs to be a plan in place to effectively manage the dissatisfaction. Many businesses rely on TripAdvisor or Yelp to generate new business. It...