by amvandenhurk | Dec 26, 2016
Customer Experience Rules 2017: Mobile and AI The shift towards the customer experience continues in 2017. Small businesses need to continue to redefine the customer experience. It is paramount and allows you to compete with larger businesses for customers. Two trends... by amvandenhurk | Nov 28, 2016
Targeted Social Media Advertising We have entered the attention economy where human attention is a scarce commodity. American consumers will ingest over 1.7 trillion hours with an average of approximately 15.5 hours per person per day of traditional and digital... by amvandenhurk | Sep 26, 2016
Focus your holiday business promotion on your customers’ emotions It is the time to start planning for your business’s holiday promotions because November and December will be here before you know it. Timing matters when it comes to holiday promotions. While there is... by amvandenhurk | Jul 25, 2016
Is Pokémon Go good for business? In case you haven’t heard, Pokémon Go has taken the United States by storm. Released earlier this month it became the top free downloaded app in both the Apple’s App Store and Google’s Play store. There have been over 15 million... by amvandenhurk | Jun 29, 2016
Successful Storytelling Helps Your Business The numbers relating to the amount of information shared by digital users are staggering. According to a report by business intelligence firm Domo, in every minute of the day, there are: ▪ 204 million emails sent. ▪ 4... by amvandenhurk | May 31, 2016
Understanding Business Social Media Engagement Performing Social Media Engagement Well and with Purpose can Grow Your Business. In a recent Forbes article about social media engagement for business, it was noted that brands are using social media more than...