by amvandenhurk | Dec 26, 2016 | Newspaper Column
Customer Experience Rules 2017: Mobile and AI The shift towards the customer experience continues in 2017. Small businesses need to continue to redefine the customer experience. It is paramount and allows you to compete with larger businesses for customers. Two trends... by amvandenhurk | Nov 28, 2016 | Newspaper Column, Social Media
Targeted Social Media Advertising We have entered the attention economy where human attention is a scarce commodity. American consumers will ingest over 1.7 trillion hours with an average of approximately 15.5 hours per person per day of traditional and digital... 
by amvandenhurk | Oct 31, 2016 | Newspaper Column, Social Media Crisis Communications
Social Media Disaster Response is Key Chaos. That is what a disaster brings. While you cannot prevent a disaster, especially a natural disaster, you can prepare to communicate effectively during one. The reason? People need information to make choices about their... by amvandenhurk | Oct 31, 2016 | Crisis Communications, Newspaper Column, Social Media Crisis Communications
Social Media Disaster Response is Key Chaos. That is what a disaster brings. While you cannot prevent a disaster, especially a natural disaster, you can prepare to communicate effectively during one. The reason? People need information to make choices about their... by amvandenhurk | Sep 26, 2016 | Marketing, Newspaper Column
Focus your holiday business promotion on your customers’ emotions It is the time to start planning for your business’s holiday promotions because November and December will be here before you know it. Timing matters when it comes to holiday promotions. While there is... 
by amvandenhurk | Sep 7, 2016 | Hacking, Newspaper Column, Small Business
Preventing Ransomware Attacks Could Save Your Data It could happen to you. At your small business workstation one day you get contacted by an unknown entity saying it has locked your computer or encrypted your electronic files. This entity is demanding you pay...