by amvandenhurk | Sep 26, 2016 | Marketing, Newspaper Column
Focus your holiday business promotion on your customers’ emotions It is the time to start planning for your business’s holiday promotions because November and December will be here before you know it. Timing matters when it comes to holiday promotions. While there is... by amvandenhurk | Jul 25, 2016 | Marketing, Mobile, Newspaper Column
Is Pokémon Go good for business? In case you haven’t heard, Pokémon Go has taken the United States by storm. Released earlier this month it became the top free downloaded app in both the Apple’s App Store and Google’s Play store. There have been over 15 million... by amvandenhurk | May 3, 2016 | Marketing, Newspaper Column
Value proposition can help your business. The very concept of business itself is simple and straightforward: You provide a consumer with value of some kind and then they provide the business, in return, with compensation. A business cannot realistically expect to be... by amvandenhurk | Aug 3, 2015 | Marketing, Public Relations, Restaurant Public Relations
Digital marketing for restaurants is as essential as good food. OK maybe not; however, digital plays a huge role in success of many restaurants. It is word of mouth on Red Bull. Digital Marketing for Restaurants Good Reads Recently I have come by some of really good... by amvandenhurk | Apr 13, 2015 | Marketing, Monday Morning Ann-Sense, Public Relations
Good customer service will keep customers. The sentiment in that sentence sounds like a no-brainer, but many businesses do not seem to understand that. If you do not take care of your customers, they may not come back or recommend your business especially if your... by amvandenhurk | Nov 10, 2013 | Marketing, Monday Morning Ann-Sense, Public Relations, Small Business
There is much to do about content marketing. It is the current “It” phrase in marketing. But what does it all mean? Content marketing can be defined as “any marketing format that involves the creation and sharing of media and publishing content in...