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Branding is Important to Your Business

by amvandenhurk | Feb 4, 2015 | Branding, Newspaper Column, Public Relations

Branding is an important aspect in the world of business, and it’s so much more than simply how a brand looks. The visual representation of the logo of Nike, for example, is only the surface piece of the Nike brand. It runs deeper than that. By definition,...

Can you trademark the Ice Bucket Challenge?

by amvandenhurk | Aug 29, 2014 | Branding, Public Relations, Reputation

The ALS Association has recently filed for two trademarks with the United State Patient and Trademark Office in regards to this summer’s viral hit, the Ice Bucket Challenge. The true origin of the ice bucket challenge is up to debate and has been most likely...

Pin it. Repin it. Can Businesses Use Pinterest?

by amvandenhurk | Jan 30, 2012 | Branding, Marketing, Newspaper Column, Small Business, Social Media

Pin it. Repin it. What’s old has become new again, as the popular pinboards of yesteryear have evolved into an emerging social network called Pinterest. The site is gaining fans who are addicted to the visually engaging and fun platform that can also be used by...

Cause-related Marketing. Which campaign worked better the brand: Coke’s Arctic Home or Pepsi Refresh?

by amvandenhurk | Jan 13, 2012 | Branding, Marketing, Public Relations

 I appreciate my peers who make me think. Even after that fact. Often days later. Geoff Livingston posted on his Facebook wall a question as to which campaign did folks like more Coke’s Arctic Home or Pepsi Refresh. I gave a flippant answer, but this morning as...

Building a Personal Brand

by amvandenhurk | Nov 14, 2011 | Branding, Internet Privacy, Public Relations, Small Business

Oprah. Martha Stewart. Lady Gaga. When you hear those names, what comes to mind? Power. Wealth. Outrageousness. All are brand names like GE, Coke, and Nike, but they are brands build on a person not a product. What is a personal brand? The term was first coined in the...

Feed Your Mind: Social Media Summer Reading

by amvandenhurk | Jul 25, 2011 | Branding, Marketing, Newspaper Column, Small Business, Social Media

It’s summer, one of those rare points when even the most ardent worker hits the road for a vacation, sits in the coolness of a shade tree, or tans by a pool. But what to read during that elusive time off? If you can scrap the latest thriller, now’s a great opportunity...
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