by amvandenhurk | Jul 2, 2014 | Book Review, Newspaper Column, Social Media
Summer holidays are fast approaching. It is good time to catch up on your reading. While you maybe picking out the newest paperback thriller or loading your Kindle with the classics, you may want to add a business title to your summer reading. The choices are vast... by amvandenhurk | Mar 19, 2014 | Book Review, Social Media
This book, Histories of Social Media by Jonathan Salem Baskin, has been on my reading list for over two years now. It was first suggested to me by peer Olivier Blanchard for the summer reading column for my monthly newspaper column. This was a fascinating read to me.... by amvandenhurk | Feb 20, 2014 | Book Review
Where was this book in 2012 where I started writing my first book, Social Media Crisis Communications: Preparing for, Preventing, and Surviving a Public Relations #Fail? It really would have been helpful. In fact, APE: Author, Publisher, Entrepreneur by Guy Kawasaki... by amvandenhurk | Jan 23, 2014 | Book Review, Social Media
I had the pleasure of reading Fierce Loyalty: Unlocking the DNA of Wildly Successful Communities by Sarah Robinson for my newspaper column. Marketers are always looking for that secret sauce to building and keeping vibrant community. Robinson shares her insights in a... by amvandenhurk | Sep 18, 2013 | Book Review, Marketing, Social Media
There is a huge buzz around influence marketing right now. There is a lot noise about it, however there isn’t not a lot of solid information. That’s where two seasoned marketers, Danny Brown and Sam Fiorella, enter. In their book, Influence Marketing: How... by amvandenhurk | Jul 17, 2013 | Book Review, Nonprofit, Social Media
In many ways a lot of nonprofits are missing the boat when it comes to online endeavors. So I was very excited to learn about Social Change Anytime Everywhere by Allyson Kapin and Amy Sample Ward. It truly is a useful book. It provides a blueprint on how to implement...