It is that time of year again. It is budget time. Are you putting together your 2015 public relations budget?
Putting your budget together can help you plan out 2015. There are a couple items you need to think about for your 2015 public relations budget that is often forgotten:
Social Media Audit – Do you know if your social media efforts are meeting expectations? If you don’t have an answer to that question, then you need a social media audit to understand what social media is doing or not doing for your company.
Social Media Plan – Based on the outcome of your social media audit, then you need to develop a social media plan to reach your business goals.
Crisis Communications Plan – Do you have a crisis communications plan in place to effectively communicate during a crisis? It isn’t if your organization will have a crisis, but when it will have a crisis. You need to be prepared.
Crisis Communications Audit – Do you find yourself watching the news or following topics on Twitter and thinking to yourself how your company would handle x, y, or z situation? A crisis communications audit maybe in order to review if there are gaps in your crisis communications plan.
At Mind The Gap Public Relations, we can help you with all your public relations needs including social media and crisis communications planning. Contact us now to talk about how we can work together.
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The Book
Social Media Crisis Communications: Preparing for, Preventing, and Surviving a Public Relations #Fail is now available in eBook format. Buy it now! (If you like the book, please leave a review; it is greatly appreciated)
TIME CRUNCH? Are you putting your crisis communications plan together and need help? Or are currently dealing with a crisis and need crisis communications assistance? Get help NOW. Contact Ann Marie at ann@mindthegappr.com or +1 302.563.0992 today.
