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We can’t get enough of viral videos. They are captivating. They make us smile. And they make us cry. Brands seek to have that viral video.
The on-going question for brands is how can we have a viral video. And that’s a questions, which can’t be easily answered. Here are a couple of posts taking a stab at the viral video meme.
Ice, Ice Baby! Deconstruction a Viral Video Meme – This post does a brilliant job of deconstructing a viral video.
The Psychology of Meme (and How to Use Them in Facebook Ads) – Understanding the motivation behind the meme is key and this post covers it.
And here is Durham Academy in Durham, NC, viral hit with their school closing video:


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