I had the pleasure of reading Fierce Loyalty: Unlocking the DNA of Wildly Successful Communities by Sarah Robinson for my newspaper column. Marketers are always looking for that secret sauce to building and keeping vibrant community. Robinson shares her insights in a very well-written book.
According to Robinson, there are five building blocks that come together to create as she calls it DNA for a fiercely loyal community:
1. Captivating common interest.
2. People who share this common interest.
3. Set of compelling needs.
4. Specific organizational structure.
5. Advance evolution.
In her book, she goes in-depth regarding those building blocks with case studies and actionable items. She will help you build that online community.
If you are involved with communities or wish to start a community, you will find this book very valuable. Worth having in your library as a go-to reference.
Social Media Crisis Communications: Preparing for, Preventing, and Surviving a Public Relations #Fail is now available in eBook format. Buy it now! (If you like the book, please leave a review; it is greatly appreciated)
TIME CRUNCH? Are you putting your crisis communications plan together and need help? Or are currently dealing with a crisis and need crisis communications assistance? Get help NOW. Contact Ann Marie at email@example.com or +1 302.563.0992 today.