Prepared for a social media crisis in the New Year?

Already in the past month we’ve seen Porter Airlines experience customer service meltdowns, massive customer data hacks for Target, and how one tweet ended a career in the case of Justine Sacco. These crises ranged from embarrassing to serious. How you handle a crisis often is how you are remembered. 

Let me ask you the following questions:

Do you feel your organization is prepared for a communications crisis in 2014?
Do you have a crisis communications plan in place?
Does the plan include social media?
When was the last time the plan was reviewed?

How about updated?
Has staff been trained/drilled?

If you’ve answered “No” or “I don’t know”, then we need to talk.

A crisis will happen to an organization at some point. Now add in social media and the likelihood goes up. Social media can be risky for organizations. And organizations need to be prepared for potential social media meltdowns. While you can’t control social media, you can manage it. Let us help you navigate and prepare you for a social media crisis
Mind The Gap Public Relations can help you assess your existing crisis communications plan and/or build a custom crisis communications plan from the ground up as well as provide you with on-going support. We also offer online reputation management services including repair.

Our capabilities are:

Crisis Communications Plan Audit – Your crisis communications plan is reviewed in detail and specific recommendations made to your current crisis communications plan.
Crisis Communications Plan Build – This is a custom build for your organization. It will include meetings with staff, SWOT analysis, and the development of:
– The crisis response team
– Monitoring program creation
– Anticipated scenarios
– Holding statements
Training of staff on the crisis communications plan (media training is part of it for the spokespersons) is included.
Crisis Communications Staff Training – Training of your staff on an existing crisis communications plan. This will include media training for your spokespersons and a drill situation.
Crisis Communications Management – When outside assistance in managing the crisis situation is needed.
To learn more about all of our services, visit our Services Page.
Remember it often is not the crisis you will be remembered for, but how you handled it. Get prepared. Now.
Moving forward into 2014, please keep us in mind for your reputation/crisis needs.

Social Media Crisis Communications Avoid a PR #failThe Book

Social Media Crisis Communications: Preparing for, Preventing, and Surviving a Public Relations #Fail is now available in eBook format. Buy it now! (If you like the book, please  leave a review; it is greatly appreciated)
TIME CRUNCH? Are you putting your crisis communications plan together and need help? Or are currently dealing with a crisis and need crisis communications assistance? Get help NOW. Contact Ann Marie at or +1 302.563.0992 today.

breach crisis communications

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