Everyone is coming out of the woodwork giving their opinion on Tiger Wood’s PR folks. Really? I’m not going to say anything about how the situations are being handled. As a professional who has worked in organizations and with clients, I know at the end of the day it is the boss or client choice as how they want to proceed. PR teams can provide them with all the facts & share well-thought out recommendations then be prepared for any fallout. None of the people commenting as far as I know were in the process so they are making assumptions based on incomplete information. That’s not a good way to go. And they forget that next time it could be their client or organization and no one really appreciates a Monday morning quarterback…

breach crisis communications

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